THE SELL!Radio commercial “sell” refers to the kind of approach that the advertiser uses to promote a product or service to the audience. The effectiveness of each type of radio commercial “sell” depends on the kind of product or service
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Dave Foxx was the Creative Services Director for the World’s biggest radio stations. This video was presented at the National Association of Broadcasters. Listen and watch as Dave Foxx will describe WHAT he does and HOW he does it! The information
Elements of Mixing Based on Bobby Owsinski’s ‘The Mixing Engineer’s Handbook’ Balance – the volume level relationship between musical elements Panorama – placing a musical element in the sound field Frequency Range – having all frequencies properly represented Dimension –
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Objects – Actual sound we’re working with.DialogueSound EffectsMusicSilenceTechniques – What we can do with the objects.Mixing – the combination of…, the balance and control of amplitude of multiple sound elements.Pace – Time control. Editing. Order of events: linear, non-linear, or multi-linear.Transitions –
THE SELL!Radio commercial “sell” refers to the kind of approach that the advertiser uses to promote a product or service to the audience. The effectiveness of each type of radio commercial “sell” depends on the kind of product or service
Free Music ArchiveMUSIC FOR VIDEOClick to go to free music archive.InCompTechMUSIC FOR VIDEOClick to go to incompetechJamendoMUSIC FOR VIDEOClick to go to jamendoFREE SOUND EFFECTSFREE SOUND EFFECTS
